Vice President, Marketing
Daneen Kiger, Vice President of Marketing, brings 30 years of expertise in developing marketing and brand strategies to her new role at The Airtex Group and Acme Made LLC. Daneen will oversee all global marketing function for both brands, including branding, communications, social media, digital marketing, websites, channel initiatives, events & trade shows, research and product marketing.
Daneen comes to Airtex/Acme Made most recently from Ergotron, Inc., where she was Vice President, Global Marketing. At Ergotron, she built a team that developed and executed marketing strategies that delivered profitable sales growth and increased market share. She managed creative, channel, event and communication marketing teams that were responsible for driving the creation, development, implementation and growth of strategic global programs and promotions that drove incremental revenue opportunities, instituting Ergotron’s strategic product launch processes. She also championed Ergotron’s social media programs and the launch of the JustStand® Wellness Uprising, Ergotron’s causal website and social campaign designed to build community around the need to create healthy work environments promoting employee wellness, to successfully increase awareness and sales of WorkFit product line.
Prior to Ergotron, Daneen held several strategic marketing positions at the data storage manufacturer Imation Corporation, including eChannel program marketing, consumer market development, and channel marketing. At Imation she launched Imation’s first online store, implemented marketing programs and retailer marketing activities, merchandising, and promotions to help increase revenue growth and administered online customer loyalty program for consumable product line. Daneen also held several positions at DIGI International, where she identified and maintained strategic relationships with key industry and channel partners. She also managed communication and channel marketing teams that identified and developed promotional campaigns to optimize solution sales in global distribution channels.
She graduated from Mankato State University, Minnesota, with a Bachelor of Science Degree in Business Administration – International Business and Marketing. She is a member of the American Marketing Association. While at Ergotron, Daneen held a position on the American Heart Association Executive Leadership Team for three years, championing their fundraising efforts for the AHA Twin Cities Heart Walk.
In her free time, Daneen enjoys spending time with her husband and three boys, loves photography, riding her Harley and is an avid Minnesota Vikings fan.